Ge 49:29 Then he charged them and said to them: "I am to be gathered to my people; bury me with my fathers in the cave that is in the field of Ephron the Hittite,

 30 "in the cave that is in the field of Machpelah, which is before Mamre in the land of Canaan, which Abraham bought with the field of Ephron the Hittite as a possession for a burial place.

 31 "There they buried Abraham and Sarah his wife, there they buried Isaac and Rebekah his wife, and there I buried Leah.

 32 "The field and the cave that is there were purchased from the sons of Heth."

 33 And when Jacob had finished commanding his sons, he drew his feet up into the bed and breathed his last, and was gathered to his people.

Although Jacob could have chosen to be buried in Egypt since there were a lot of magnificent tombs there for such a respected man as him, he chose to be buried in the land of promise. He did not consider Egypt his homeland. Rather, he looked to the promise of God that the land of Canaan was his home. Generally, people want to be buried in the place they consider as their homeland.

Moses is showing his original Israelite readers that their forefathers (Abraham, Isaac and Jacob) viewed the Promised Land as their homeland, and they (the Israelites) should too.